Since 1998, Approach Technology had embarked on migrating their existing business of providing updated Information Services in the real estate, automobile and e-commence sectors to the Internet platform while at the same time, aggressively expanding to provide website development and hosting, connectivity services, application development, customization, integration, and total e-commerce enablement services.

www.vlifestyle.com was launched in Dec 1999 to aggregate all the Internet assets of Approach Technology Pte Ltd.

All these assets, manpower, goodwill and businesses was sold to vlifestyle.com Pte Ltd on 1 March 2000.

The Internet is about contents, community and communication.

As such, vlifeStyle.com seek to provide a total surfer "experience" based on the fundamental concept of :-

vlifestyle.com is Asia’s first talking cyberhub providing lifestyle-oriented contents, community-based network and e-commence enablement solutions catering to the specific needs of the Real Estate, Automotive, Business and Lifestyle-oriented retail industries.

It is an innovative Internet website that offers users an alternative mode of receiving web contents and services by offering a talking option. Another key uniqueness is the way it allows users to track the content of their interest, alert them of any updates and fulfil any request for content to be "pushed" to users through their email and/or listen to the content through the website or via a telephone.

Mission
To have a competitive advantage by providing differentiated and high quality contents and services that cater to the needs of Internet users in Asian countries.

Unique Selling Point
The Community Hub that caters to unique virtual services, contents and networking

Vision
To define virtual property, automotive, business and shopping malls in the new economy.
To provide an incubation platform for the nurturing of technopreneurs.

The website is specially designed to maximize interactivity for "site stickiness" cross advertisements and transactions for the following 4 channels:

PropertyLifestyle.com
PropertyLifestyle.com builds up multiple entry points for property professionals and the public to log onto our central database. Our entry points include Singnet Classifieds, Starhub and property professionals’ Websites. This effectively provides exposure for the ultimate tool in the real estate industry.

CarLifestyle.com
CarLifestyle.com currently carries a listing of cars available for the second-hand retail market. We intend to build a community of car dealers, workshop owners, car loan and insurance agents so that our users will be able to use CarLifestyle.com as a one-stop source and destination for car-related information and services.

BizLifestyle.com
BizLifestyle.com is the ultimate virtual private network for small companies. It intend to build a community for companies, company secretaries, lawyers, accountants, and traders so that our users will be able to use BizLifestyle.com as a one-stop source and destination for companies-related information and services.

LifestyleMalls.com
LifestyleMalls.com creates a large community of lifestyle-oriented retail vendors that allow any consumer or internet user to visit and make transactions or access information that are relevant to each individual user. Our multi point of entries include Singnet, Starhub and ChinaOnLine and also through each vendor’s website. This would encourage a strong and rich lifestyle-oriented community mall in Asia.

The Company was incorporated in Singapore under the Companies Act as a private limited company on 12 February 2000: